What the devil is going on here then? This is a photo of the back of my new shirt, purchased yesterday. Am I being thick here or have I been sold the biggest duff since Glenn Helder? And before you ask, yes, it is the right way up. It’s the back of my shirt, the right way up, and there’s something very wrong. Either that or it’s a bit like having the word ‘Ambulance’ written backwards on an ambulance – there’s some logic to it that I am missing. Is there?